KITOVU
KITOVU
KITOVU
Kitovu is an introspective project aimed at creating an alter ego to explore what makes us unique as designers, starting with our difficulties and flaws.
Kitovu is an introspective project aimed at creating an alter ego to explore what makes us unique as designers, starting with our difficulties and flaws.
Kitovu is an introspective project aimed at creating an alter ego to explore what makes us unique as designers, starting with our difficulties and flaws.
BRIEF
Brief:The project involved developing an identity for an alter ego, starting from one of our own traits or flaws. The chosen theme would then be developed visually across three formats: video, brochure, and social media.
CONCEPT
Concept: The fear of physical contact is a block that, in certain situations, ties you down, makes you feel powerless, and there’s no way to break free from it.It is from this sense of oppression and suffocation that my alter ego is born, an antagonist to be fought… or perhaps simply internalized.
PROCESS
Process: One of the initial challenges was giving form to such an abstract concept. To tackle this, I started with five keywords that I associated with the fear of physical contact: Tension, Oppression, Personal space, Mummified, and Repulsion.These keywords led me to the shape of my alterego, a plant that lives in arid, inhospitable, and desolate environments, the cactus.Naming: One of the parts of the body I feel is most vulnerable, and that many people find almost repulsive to touch or even look at, is the navel. In Swahili, it’s called Kitovu, which also carries the dual meaning of “cause or origin of a conflict.” But I didn’t choose this word as the name for my alter ego solely for that reason. Its shape is also compelling: a depression resembling something sinking into quicksand, a sensation very close to suffocation.Typography: For the typography, I chose the TT Ricks font, a typeface with sharp, pointed forms. I reduced the letter spacing and line spacing to reflect the concept.Treatment: For the graphic elements in Kitovu’s identity, I used a treatment that can be achieved with a black spray. This was done to create a texture reminiscent of sand.Tone of voice: Passive-aggressive and ironic.
BRIEF
Brief:The project involved developing an identity for an alter ego, starting from one of our own traits or flaws. The chosen theme would then be developed visually across three formats: video, brochure, and social media.
CONCEPT
Concept: The fear of physical contact is a block that, in certain situations, ties you down, makes you feel powerless, and there’s no way to break free from it.It is from this sense of oppression and suffocation that my alter ego is born, an antagonist to be fought… or perhaps simply internalized.
PROCESS
Process: One of the initial challenges was giving form to such an abstract concept. To tackle this, I started with five keywords that I associated with the fear of physical contact: Tension, Oppression, Personal space, Mummified, and Repulsion.These keywords led me to the shape of my alterego, a plant that lives in arid, inhospitable, and desolate environments, the cactus. Naming: One of the parts of the body I feel is most vulnerable, and that many people find almost repulsive to touch or even look at, is the navel. In Swahili, it’s called Kitovu, which also carries the dual meaning of “cause or origin of a conflict.” But I didn’t choose this word as the name for my alter ego solely for that reason. Its shape is also compelling: a depression resembling something sinking into quicksand, a sensation very close to suffocation. Typography: For the typography, I chose the TT Ricks font, a typeface with sharp, pointed forms. I reduced the letter spacing and line spacing to reflect the concept. Treatment: For the graphic elements in Kitovu’s identity, I used a treatment that can be achieved with a black spray. This was done to create a texture reminiscent of sand. Tone of voice: Passive-aggressive and ironic.
BRIEF
Brief:The project involved developing an identity for an alter ego, starting from one of our own traits or flaws. The chosen theme would then be developed visually across three formats: video, brochure, and social media.
CONCEPT
Concept: The fear of physical contact is a block that, in certain situations, ties you down, makes you feel powerless, and there’s no way to break free from it.It is from this sense of oppression and suffocation that my alter ego is born, an antagonist to be fought… or perhaps simply internalized.
PROCESS
Process: One of the initial challenges was giving form to such an abstract concept. To tackle this, I started with five keywords that I associated with the fear of physical contact: Tension, Oppression, Personal space, Mummified, and Repulsion.These keywords led me to the shape of my alterego, a plant that lives in arid, inhospitable, and desolate environments, the cactus.Naming: One of the parts of the body I feel is most vulnerable, and that many people find almost repulsive to touch or even look at, is the navel. In Swahili, it’s called Kitovu, which also carries the dual meaning of “cause or origin of a conflict.” But I didn’t choose this word as the name for my alter ego solely for that reason. Its shape is also compelling: a depression resembling something sinking into quicksand, a sensation very close to suffocation.Typography: For the typography, I chose the TT Ricks font, a typeface with sharp, pointed forms. I reduced the letter spacing and line spacing to reflect the concept.Treatment: For the graphic elements in Kitovu’s identity, I used a treatment that can be achieved with a black spray. This was done to create a texture reminiscent of sand.Tone of voice: Passive-aggressive and ironic.