ZED
ZED
ZED
This project was developed for Maxema, a leading Italian company in the design and production of promotional pens, on the occasion of the launch of their new pen, ZED.
Developed at Undesign Agency
This project was developed for Maxema, a leading Italian company in the design and production of promotional pens, on the occasion of the launch of their new pen, ZED.
Developed at Undesign Agency
This project was developed for Maxema, a leading Italian company in the design and production of promotional pens, on the occasion of the launch of their new pen, ZED.
Developed at Undesign Agency
BRIEF
The aim of the project was to create a dedicated identity for the launch of ZED and for Maxema’s presence at the PTE trade fair in Milan, introducing a visual language clearly distinct from the previous year and characterized by a bolder, more dynamic tone.
CONCEPT
ZED takes its name from the idea of starting from the end to open a new beginning. Made from post-industrial recycled plastic (PIR), the pen becomes a symbol of transformation, expressed through a visual language inspired by the aesthetics of sports cars: sharp, fast, and performance-driven.
PROCESS
My role focused on editing and developing the launch video presented at Maxema’s PTE trade fair stand in Milan, translating the project’s identity and concept into a dynamic audiovisual narrative designed for an exhibition context.
BRIEF
The aim of the project was to create a dedicated identity for the launch of ZED and for Maxema’s presence at the PTE trade fair in Milan, introducing a visual language clearly distinct from the previous year and characterized by a bolder, more dynamic tone.
CONCEPT
ZED takes its name from the idea of starting from the end to open a new beginning. Made from post-industrial recycled plastic (PIR), the pen becomes a symbol of transformation, expressed through a visual language inspired by the aesthetics of sports cars: sharp, fast, and performance-driven.
PROCESS
My role focused on editing and developing the launch video presented at Maxema’s PTE trade fair stand in Milan, translating the project’s identity and concept into a dynamic audiovisual narrative designed for an exhibition context.
BRIEF
The aim of the project was to create a dedicated identity for the launch of ZED and for Maxema’s presence at the PTE trade fair in Milan, introducing a visual language clearly distinct from the previous year and characterized by a bolder, more dynamic tone.
CONCEPT
ZED takes its name from the idea of starting from the end to open a new beginning. Made from post-industrial recycled plastic (PIR), the pen becomes a symbol of transformation, expressed through a visual language inspired by the aesthetics of sports cars: sharp, fast, and performance-driven.
PROCESS
My role focused on editing and developing the launch video presented at Maxema’s PTE trade fair stand in Milan, translating the project’s identity and concept into a dynamic audiovisual narrative designed for an exhibition context.